PRIVACY POLICY + POPIA NOTICE
SILVER LINING FESTIVAL
PRIVACY POLICY & POPIA NOTICE
Effective date: 20 March 2027
Last updated: 21 March 2027
1. INTRODUCTION
Silver Lining Festival (“Silver Lining”, “we”, “us” or “our”) respects your right to privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, process and protect your personal information when you visit our website, purchase tickets, register for festival-related activities, participate in promotions or interact with us through our digital platforms.
We are committed to handling personal information responsibly and in accordance with the Protection of Personal Information Act 4 of 2013 (“POPIA”) and other applicable South African legislation.
By using our website or engaging with our services, you acknowledge that you have read this Privacy Policy.
2. PERSONAL INFORMATION WE COLLECT
Depending on how you interact with Silver Lining Festival, we may collect the following information:
• Full name and surname.
• Email address.
• Contact number.
• Ticket purchase and booking details.
• Date of birth or age information, where required.
• Information submitted through competitions, promotions, surveys or registration forms.
• Social media profile information where you interact with our platforms.
• Website usage information, including IP addresses, browser information, cookies and browsing activity.
We only collect information that is reasonably necessary for the purposes outlined in this policy.
3. HOW WE USE YOUR INFORMATION
Your personal information may be used for the following purposes:
• Processing ticket purchases and issuing booking confirmations.
• Communicating important festival information, including event updates, schedules and changes.
• Responding to enquiries and customer service requests.
• Managing competitions, giveaways and promotional activities.
• Improving our website, digital platforms and overall festival experience.
• Understanding audience behaviour and measuring marketing campaign performance.
• Sending festival news, announcements, offers and future event communications, where legally permitted.
• Meeting applicable legal, regulatory and administrative obligations.
• Managing event safety, security and access control.
4. MARKETING COMMUNICATIONS
Silver Lining Festival may communicate with you via email, SMS, WhatsApp or other approved communication channels.
Where required by POPIA, we will obtain your consent before sending direct marketing communications.
You may unsubscribe from marketing communications at any time by using the unsubscribe link provided in our emails or by contacting us directly.
Please note that opting out of marketing communications will not prevent us from sending essential communications relating to an existing ticket purchase or event booking.
5. SHARING OF PERSONAL INFORMATION
Silver Lining Festival does not sell, rent or trade your personal information to third parties.
We may share relevant personal information with trusted third-party service providers where necessary to operate the festival and deliver our services.
These may include:
• Ticketing and booking platforms.
• Payment processing providers.
• Website hosting and technology providers.
• Marketing, advertising and digital analytics partners.
• Event production, access control and security providers.
• Sponsors and promotional partners, where appropriate and where lawful.
Third parties receiving personal information are expected to process it responsibly, securely and only for authorised purposes.
Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that the transfer meets the requirements of POPIA.
6. PHOTOGRAPHY, VIDEOGRAPHY AND EVENT CONTENT
Silver Lining Festival is a public event where photography, video recording and other forms of media capture may take place.
By attending the festival, you acknowledge that general event photography and videography may capture images or recordings of attendees as part of documenting and promoting the event.
Such content may be used across:
• Silver Lining Festival’s website.
• Social media platforms.
• Marketing and promotional campaigns.
• Press releases and media coverage.
• Future festival advertising and promotional material.
Where we intend to use identifiable individuals in a specific promotional or commercial capacity, we will obtain any additional consent required by law.
If you have concerns about a particular photograph or video featuring you, please contact us using the details provided below.
7. COOKIES AND WEBSITE TRACKING
Our website may use cookies and similar technologies to improve your browsing experience and understand how visitors interact with our website.
These technologies may be used to:
• Remember website preferences.
• Analyse website traffic and visitor behaviour.
• Improve website functionality.
• Measure advertising and marketing performance.
• Support relevant digital advertising.
You may manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.
8. SECURITY AND PERSONAL INFORMATION
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.
Access to personal information is restricted to authorised individuals and service providers who require it to perform their duties.
Although we take reasonable precautions to safeguard information, no electronic transmission or storage system can be guaranteed to be completely secure.
In the event of a security compromise, we will take appropriate steps in accordance with applicable legal requirements.
9. RETENTION OF PERSONAL INFORMATION
We will retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including legal, accounting, administrative and operational requirements.
Once personal information is no longer required, it will be securely deleted, destroyed or de-identified where appropriate and legally permissible.
10. YOUR RIGHTS UNDER POPIA
In terms of POPIA, you have the right to:
• Request access to personal information we hold about you.
• Request the correction or updating of inaccurate information.
• Request the deletion or destruction of personal information where legally permissible.
• Object to the processing of your personal information in certain circumstances.
• Withdraw consent where processing is based on consent.
• Object to the use of your personal information for direct marketing.
• Lodge a complaint with the Information Regulator of South Africa.
To exercise any of these rights, please contact our Information Officer using the contact details below.
11. CHILDREN'S PERSONAL INFORMATION
Silver Lining Festival recognises the importance of protecting children’s personal information.
Where personal information relating to a child is collected, we will take appropriate steps to ensure that the necessary consent from a competent person, such as a parent or legal guardian, is obtained where required by POPIA.
We do not knowingly collect children’s personal information for unrelated marketing purposes.
12. THIRD-PARTY WEBSITES
Our website may contain links to third-party websites, ticketing platforms, payment gateways and social media platforms.
These external websites operate independently and have their own privacy policies and terms of service.
Silver Lining Festival is not responsible for the privacy practices or security measures of external websites. We encourage visitors to review the relevant privacy policies before providing personal information.
13. CHANGES TO THIS PRIVACY POLICY
Silver Lining Festival reserves the right to update or amend this Privacy Policy from time to time to reflect changes in legislation, our operations, technology or services.
Any updates will be published on our website, and the latest revision date will be reflected at the top of this policy.
14. CONTACT DETAILS AND INFORMATION OFFICER
For any questions, concerns, requests or complaints relating to this Privacy Policy or the processing of your personal information, please contact:
Organisation: SilverLiningFestival
Email: info@silverliningfestival.co.za
Website: silverliningfestival.co.za
You may also contact the Information Regulator of South Africa:
Website: https://inforegulator.org.za
Email: inforeg@justice.gov.za
Silver Lining Festival is committed to respecting your privacy and protecting your personal information in accordance with applicable South African data protection legislation.